National Stationery & Office Retailer
We brought in 190% increase in ROAS. This was mainly brought about due to us suggesting the client optimise their Merchant Centre to use the content api method to pull products from the site. After doing this the Google shopping campaign started to boom with sales, revenue and ROAS.
The purpose of this case study is to give an indication on challenges and success experience while working across various accounts, strategies industries.
This is a glimpse of our campaign management of accounts across Google paid channels and Social Media paid platforms with the goal of optimising towards the best possible results while prioritising a return on investment for our portfolio.
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eCommerce / Retail
Google Merchant Centre Optimisation